Competition in the real estate market is as brutal as it gets in both a good and bad economy with every agent looking to stand out from their competitors and business ‘friends’. Besides being stunningly good in interpersonal skills, one way an agent can differentiate themselves is to have visually stunning marketing materials targeted at their prospective client base.
Unique Designs vs. Website Templates
Choosing a business card design from a website template is admittedly very easy. You browse to the site, choose a design you like, upload some contact information, and your cards are on the way. Sometimes free, sometimes for no effective cost. But ask yourself a serious question. Is that the best you can do for a business card? Does that template specifically target your customers? Are you buying it just to have it or to add some mojo to your presentation? If you want mojo then step up to a customized business card.
Customized marketing materials are expensive! Everything is relative. The right printer can make it very affordable. Customizing your presentation, targeting it at your customer in your marketing material can have a significant positive impact. Given the right approach a presentations sells real estate and if you positively impact that a valuable commission check is soon to be yours. Quality design work moves you to the front of your prospects mind and keeps you there.
Choosing Printing Companies – Value and Quality
On your internet search for “business cards” at Google, MSN, or Yahoo you will find a list of teaser rates at most of the companies offering free or near free cards. These offers are always tied to lower quality print materials and a lack of industry specific design services as part of the offer. You get what you pay for. A generic card your customer will smile and accept but likely will not keep or recall.
It can be a serious problem if your customers are buying expensive products and services. Even more so if your selling to a small business owner who is often involved in the creation of their own business marketing material and can tell the difference between generic material and well prepared material.
The less expensive materials are all made from thinner paper products, 10 or 11 PT business cards and yield mediocre results as a selling tool. The perceptive affluent customer will expect to see a sturdier card, 14 or 16PT card stock with the best card treatments available for stunning graphic presentations.
To enjoy the success of a seasoned sales professional search and find the print firm that specializes in customizing cards for your particular industry. The experience of their design staff is critical to your success in selling into your target market.
Your business card design should focus your client’s attention on the value your services will bring to them. It is not something a template at a business card ‘template shop’ is going to be able to provide you.
When doing custom business card design you will normally be working with a Relationship Manager at the printing company. They are there to help you and will solicit your opinion on the design concepts you are provided. Make it a point to solicit their opinions and that of the actual designer. Listen to their advice even if you don’t agree with it. Just keep the part that works for you.
Alternatively to a targeted card for your market and client it is feasible for you to go to a generic printing website, choose a template, upload some basic info and get your cards sent to you overnight. Expect a generic card with no additional value for your sales process.
Your business card design is all about your personal credibility with the customer. If you want referrals it should be designed to draw referrals. It presents a generic, image of you and your company, the customer will draw a different message form it.
How you brand your business through your business cards is important, the most important step to your client relationship since it comes before everything else. Maximize the first step to achieve long term business relationships.