Business Card Designs That Help Real Estate Agents Sell Homes

Competition in the real estate market is as brutal as it gets in both a good and bad economy with every agent looking to stand out from their competitors and business ‘friends’. Besides being stunningly good in interpersonal skills, one way an agent can differentiate themselves is to have visually stunning marketing materials targeted at their prospective client base.

Unique Designs vs. Website Templates
Choosing a business card design from a website template is admittedly very easy. You browse to the site, choose a design you like, upload some contact information, and your cards are on the way. Sometimes free, sometimes for no effective cost. But ask yourself a serious question. Is that the best you can do for a business card? Does that template specifically target your customers? Are you buying it just to have it or to add some mojo to your presentation? If you want mojo then step up to a customized business card.

Customized marketing materials are expensive! Everything is relative. The right printer can make it very affordable. Customizing your presentation, targeting it at your customer in your marketing material can have a significant positive impact. Given the right approach a presentations sells real estate and if you positively impact that a valuable commission check is soon to be yours. Quality design work moves you to the front of your prospects mind and keeps you there.

Choosing Printing Companies – Value and Quality
On your internet search for “business cards” at Google, MSN, or Yahoo you will find a list of teaser rates at most of the companies offering free or near free cards. These offers are always tied to lower quality print materials and a lack of industry specific design services as part of the offer. You get what you pay for. A generic card your customer will smile and accept but likely will not keep or recall.

It can be a serious problem if your customers are buying expensive products and services. Even more so if your selling to a small business owner who is often involved in the creation of their own business marketing material and can tell the difference between generic material and well prepared material.

The less expensive materials are all made from thinner paper products, 10 or 11 PT business cards and yield mediocre results as a selling tool. The perceptive affluent customer will expect to see a sturdier card, 14 or 16PT card stock with the best card treatments available for stunning graphic presentations.

To enjoy the success of a seasoned sales professional search and find the print firm that specializes in customizing cards for your particular industry. The experience of their design staff is critical to your success in selling into your target market.

Your business card design should focus your client’s attention on the value your services will bring to them. It is not something a template at a business card ‘template shop’ is going to be able to provide you.

When doing custom business card design you will normally be working with a Relationship Manager at the printing company. They are there to help you and will solicit your opinion on the design concepts you are provided. Make it a point to solicit their opinions and that of the actual designer. Listen to their advice even if you don’t agree with it. Just keep the part that works for you.

Alternatively to a targeted card for your market and client it is feasible for you to go to a generic printing website, choose a template, upload some basic info and get your cards sent to you overnight. Expect a generic card with no additional value for your sales process.

Your business card design is all about your personal credibility with the customer. If you want referrals it should be designed to draw referrals. It presents a generic, image of you and your company, the customer will draw a different message form it.

How you brand your business through your business cards is important, the most important step to your client relationship since it comes before everything else. Maximize the first step to achieve long term business relationships.

5 Tips for a Successful Business Card Design

Despite the move to everything digital, the exchange of a printed business card is time-tested tradition in face-to -face business interactions. Whether you are meeting a prospective client for the first time or at a networking event, your card is a critical factor in making a good impression. Savvy, well-connected business people never leave home without a stack of effectively designed cards in their wallet or purse, but what exactly constitutes an effective business card design? These 5 tips should give you some guidelines when looking to redesign your company’s business card:

Information: The main purpose of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name and job title. You don’t need to provide a long list of services or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.

Brand: A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is imperative that your card to be consistent with your other branded materials. This helps to reinforce your brands, helping new acquaintances remember you and your company better.

Size: If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand apart from your competition, there are advantages and disadvantages to consider. The typically business card size is 3.5″ x 2″ – meaning wallets and card holders are designed to accommodate this size. If you card won’t fit into these items, it may get tossed in the trash – making you lose out on potential business. So it’s best to create a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.

Paper: There are 3 things you want to consider when choosing the paper stock for your business card – weight, design, and finish. First you need your card to be sturdy so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card. Next, you want to consider the design of the card and what color paper and texture will compliment the design the best. Simple variations such as an off-white linen paper stock verses a bright white smooth paper stock will really impact the final product. Lastly, you want to consider the finish – is uncoated, matte, or glossy the best? That’s up to the designer and printer – but it’s always nice to be able to jot down some additional information on your card if need be. Certain types of finishes or coats won’t allow this – such as glossy and certain matte finishes.

Design: The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. This can be achieved by making sure there is negative space on the card. Negative space allows your eyes to rest and focused your attention on what’s most important. Selecting appropriate fonts and font sizes is also important because it impacts the legibility. It’s best to select a font that is still legible at a small size – a classic serif or sans serif font would be your best bet. Lastly, you want to organize the content (information and branding elements) so that it’s user-friendly and visually appealing.