Are you a small business owner looking to have a powerful business card? If you want to make a great first impression with your clients then you need to have a card that conveys enough information about your business and its underlying philosophy. And no one knows your business as intimately as you do. Therefore, the most logical way to add that extra zing to your business cards: design your own cards!
But designing your own cards from scratch can be a daunting task, but it’s not as hard as you may think. That’s where the internet comes in. You can find a variety of amazing card designs online. If you have some experience in graphic design tools like Photoshop, you can download any of the free templates of business cards available online and then customize it to reflect your unique value proposition.
The advantage of using a pre-designed template is that it provides you a starting point to designing your own cards and thus saves a lot of time. Also after customization, you can proudly say claim your business cards’ design your own! Customizing a business card design ensures that your card will not be the same as anyone else’s. Otherwise the chances of your competitor presenting a similarly designed card are quite high!
In this article we will look at some of the things to keep in mind while choosing an already existing business card template and then customizing it.
Choose a template format that you are comfortable with: card templates are available in Photoshop, Illustrator, and Corel Draw or even in MS-Word formats. Choose one that you are most comfortable working with. This will help you make the necessary modifications very fast and you will also be able to use the unique features of the software while doing the customizations
Choose the right category: The basic card template must be chosen carefully. Most sites organize the cards into various business categories. Be sure to go to one that describes your business niche as closely as possible and select a card that best suits you and your business. This way the amount of customizations needed can be kept minimal.
Learn Before You Do: Chances are that you have never customized a card before. If that is the case, then go through some of the tutorials available online that explains how you can make powerful business cards design your own! There are also several blogs of passionate designers who would offer you great tips on customizing your cards and get the best marketing value from it!
Don’t Over Do it: You may have the desire to put all the information about your company in your card. But don’t forget that your card is not your marketing brochure. It should just serve to entice the curiosity of your customer to ask for more information about your products and services! Also refrain from using too many colors in your card.